Any modern startup, unlike in the old days, doesn't start with a solution, it starts with a problem. But how do you find the right problem to solve and for whom this is a problem worth solving?

How big of a problem is it, that you're solving? And for how many people? And in addition, what wave are you riding? Why is this the best time to start a company with your solution?

What is an MVP, or minimal viable product, and why do you need it? About why you shouldn't release a full suite of features from day 1 and how you can start validating assumptions without spending a ton of money.

How do you validate your assumptions? What tools can you use to see if your MVP already provides value to your potential customer? Even if you're not a developer or if there's no developer in your team yet.

For B2B startups: How do you talk to your first customers and how do you convince them? Where do you find them and who is the right person within an organization? For B2C startups: where do you find your initial users? And why you shouldn't launch with a big bang.

How do you know what to ask for your service or product when you have no idea how much people are willing to spend? And how should I charge my customers? And for what specifically? Or when?

How to tell a compelling story. Be ready to convince a potential customer, investor or partner. Anytime, anywhere.