The Program

Get started!

No more waiting. It’s time to turn your idea into reality and we’re here to help you make it happen.

Apply today, and we will reach out when the program starts!

Weekly Structure

Every week consists of the following elements:


Videos and article with a step-by-step explanations of how to start a company. Available to you from Day 1.

Progress sessions

A weekly online session with a group of peers, that is undergoing the same journey.

Feedback rounds

The 4 feedback rounds will be a great opportunity to ask questions to startup founders and coaches that have plenty of knowledge about the obstacles that you are encountering.

Progress Report and activity

To keep track of your progress, you are required to submit one report a week and complete a weekly activity.

Subscription types

Are you ready to join?

Enough talk. Let’s make your dream come true! Apply below:


  • Weekly progress sessions
  • Video lectures
  • Community of startups
  • 4 feedback rounds
  • Certificate after graduation

Program content

Topics that will be discussed

There’s so much amazing content out there. We’re just adding what’s missing so you can spend your time building your business.

Here is a overview of what the material provided will touch upon.

Check out the full schedule.

Have you one-pager ready to send to an Incubator

When you apply to the programs of any incubator in the Netherlands, they will ask you to deliver a one-pager. We will help you with that and provide you some valuable feedback.

Identify the problem

Any modern startup, unlike in the old days, doesn't start with a solution, it starts with a problem. But how do you find the right problem to solve and for whom this is a problem worth solving?

Build a minimal viable product

What is an MVP, or minimal viable product, and why do you need it? About why you shouldn't release a full suite of features from day 1 and how you can start validating assumptions without spending a ton of money.

Customer interviews & discovery

For B2B startups: How do you talk to your first customers and how do you convince them? Where do you find them and who is the right person within an organization? For B2C startups: where do you find your initial users? And why you shouldn't launch with a big bang.

Business models & Pricing

How do you know what to ask for your service or product when you have no idea how much people are willing to spend? And how should I charge my customers? And for what specifically? Or when?

Craft your pitch

How to tell a compelling story. Be ready to convince a potential customer, investor or partner. Anytime, anywhere.


When, How and What?

Find the detailed schedule of our previous program below.


Application Deadline

Apply now, and we will contact you when the next edition starts.

Selection Process

You will be informed whether you have been select before the start of our next program. If your idea is scalable and is a tech startup, you are good to go.

Kick off & Content:

Week 0 | 


Kick-off, meet several like-minded people, and ask a few questions to one of our experts.




Access to the weekly content and assign to a group of peers


Week 1 | 


The 1st week the topics are “How to evaluate your startup idea”, “How to build a business model canvas” & “One-Pager structure”

Progress session

The progress session of the week will take place either Wednesday or Thursday at 8pm.
The excercise and a few topics add it by the expert will be discuss during the session


Week 2 |


The 2nd week will be all about your customers. “Explore your customers journey” & “How to talk to customer”.
Some people think that building an startup is about developing a great product, however, the most experience founder only talk about the valuable that customers are!

Progress session

The progress session of the week will take place either Wednesday or Thursday at 8pm.
The excercise and a few topics add it by SL experts will be discuss


Week 3 |


Week 3 will bring “MVP” & “Co-Founder/Team”.

Progress session

Week 3 is the moment that some participants make the tough decision to stop with their business idea. Members of your group might quit, and you will have the opportunity to meet other participants.


Week 4 | 


Last week, “Build you one-pager” & “How to pitch your idea”

Progress session

The last progress session will be an opportunity to present your one-pager to others participants and practice your pitch.

One – pager event

In the last week, you will have to deliver a one-pager. A one-pager is what all the incubators around the country ask as an introduction to your startup.


Frequently asked questions

How much time should I expect to spend on participation?

The more effort you put in, the more you will take out. Watching the lectures, attending the weekly progress session and participating in the feedback rounds, combined, takes around 4/5 hour per week.

Who is eligible for the program?

StartupLeap focuses on moving your startup from an ideation phase to a validation phase. We do this for tech startups, think marketplaces, SaaS, e-commerce, and much more. Currently, we are open to all founders working on an idea or at the first stage of your startup.

When and where are the group sessions?
All weekly progress sessions will take place on either Wednesday or Thursday at 20:00 through Google Meet, depending on what day you select in your application, however, this can be re-adjust with the group. The feedback rounds will be decided later, depending on the expert availability.
Will be a mentor/coach involved in the progress session?
No, there will be no coach or mentor involve in the progress sessions. We have used mentors during these sessions in previous editions, and none of the parties involved were satisfied with it.
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