Nathalie Brähler is co-founder of Virtual Audience Influencer. She participated in the past StartupLeap edition, together with the CEO and founder of VAI John Meulemans. Virtual Audience Influencer is bringing virtual influencers to live by empowering the audience of brands
How did you find the problem and the solution?
To find the solution, we decided to use a new strategy. We flipped the script of the current virtual influencer marketing field, giving the audience a return on attention.
What’s the best thing about your co-founder?
The best thing about John is that he combines marketing, trends and business model knowledge with creative thinking.
What surprised you the most about being a startup founder?
The most surprising thing was that we managed to turn the COVID-19 (semi) lockdown into a benefit, turning threats into opportunities.
What’s the coolest thing about being a founder?
The best thing about being a founder is the creativity and opportunity to connect the dots and to put the paper concept into practice for clients, using existing and new technology.