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Elena Prystorm, is a graduate of StartupLeap. Currently, she is in the position of Chief Operations Officer at Solfy, a Fintech startup which builds a unique international ecosystem of banks, merchants and customers where banks provide loans to customers, customers make purchases using Solfy mobile app and credit cards backed by free loans to be repaid in fixed monthly instalments, merchants finance the loan interest.


Tell us a bit about your startup.

We provide an ecosystem called Solfy Solution. It includes an IT platform, a partner network built by us, a mobile application as a tool to connect to the platform and control purchases and available funds, as well as interest-free instalment with an affordable limit from our financial partners. The IT platform instantly brings merchants and banks worldwide. Consumers can use instalment plan cards not only in their country but also in different countries when travelling. They pay no interests and may repayment to the bank in equal parts for several months.

Why did you decide to become a founder?

I have had the experience of an entrepreneur and the idea was great. I would like to provide an opportunity to live easily and happily for all people in the world.

How did you find the problem and the solution?

7 years ago, when I‘ve worked at the Belarusian Bank, we were looking for a solution so that customers could use credit products and meet their needs here and now, with no stress. We created an instalment card that quickly became popular for our customers. Since then, the idea was born to offer this financial product to Europeans

Do you have a co-founder and if yes, what’s the best thing about her/him?

He has no boundaries in the perception of the world, due to which he offers many ideas in the development of the product and affects me in expanding my horizon of thinking.

What surprised you the most about being a startup founder?

Having an idea, knowledge and a great desire to launch a project is not enough. You need to have a lot of patience and flexibility to talk about your project and people could correctly understand it.

What’s the coolest thing about being a founder?

To be able to apply the accumulated knowledge and experience, learn even more and realise that success largely depends on one’s own efforts.

What’s the worst thing about being a founder?

The smallest mistake can turn into a big failure.

How do you see your idea in 10 years?

All Europeans, Brazilians and Americans enjoy our product in daily life.

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